Sugar Cayne
So I just got home from Afropunk which was going on right down the block from the VMA’s at the Barclay’s in Brooklyn. And I turn on the TV to watch the VMA’s and I see Pharrell with Nigel Sylvester and about 20 BMXer on their bikes going down the red carpet! It was a huge look for BMX and and Nigel of course. During Sway’s interview with Pharrell he asked him to do some tricks but Pharrell and although I know that Pharrell can do some tricks, he left that to Nigel, maybe it was because of those boots he was wearing lol.
If ya’ll didn’t know already, Nigel Sylvester has been at the for front of promoting BMX “Out Side” the usual BMX Box with his deals with G-Shock and Gaterade to name a few and now he’s teamed up with Skateboard P to create his own line of Bikes called Brooklyn Machine Works and the whole VMA red carpet look was to let the world know about this new venture. According to Animal Bikes founder Ralph Sinisi;
Nigel will continue to be one of our main team riders and run all our products with his frames. The Brooklyn completes will also feature components from Animal
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2013 VMA, Artists.MTV, Music
Nigel is also a client of LTD(Limited Edition Magazine) who had this to say;
This is something we’ve had in the bag for a long time and is finally coming to fruition. What better way to make some noise than on the red carpet in Brooklyn with an entrance of 20 kids on BMX bikes, nobody did the carpet like that! Get ready for more, this is just the beginning. Happy for my guy Nigel and proud to call him a friend and client.
So it’s looking like some big things are about to go down in BMX now that theirs a high profile celeb involved with the sport in a major way. Maybe now we’ll see Swizz Beatz step up to the plate and do some bigger things with BMX too.
Now from what I remember Brooklyn Machine Works was a company that made some of the illest and heaviest(lol) mountain bikes back in the day and from the looks of this link http://www.brooklynmachineworks.com/ their still in business so I’m assuming Nigel teamed up with them? Or did Pharrell Buy Brooklyn Machine Works? I guess all that info will be revealed in the near future.
