Sugar Cayne
As Airwalk celebrates its 30th anniversary, the brand launched a new label: Airwalk Classics. The company got curator, designer, founder of Staple Design + Reed Space, Jeff Staple as Strategic Creative Adviser of the brand. Airwalk also got UNLMTD as their manufacturing and distribution partners.
To get the word out about Air Walk Classics, Airwalk produced this campaign video called “Airwalk Classics: Jeffstaple in Japan”. In the video Jeff Staple talks about the brands partnership with Shigeyuki Kunii, creative director of Tokyo imprint mita sneakers. Jeff and Shigeyuki also talk about the modern day streetwear culture and how it evolved from where it began.
The new Airwalk Classics collection will drop this fall with a re launch of the brand’s iconic sneaker, “The One.” There will also be the “The Random,” “The Pearl,” and “The Bloc” dropping this October. Although they never mention Airwalk’s involment in the the BMX community back in the day but hopefully they dig in to the archives and come with a BMX tribute design along with the new collection.
About Airwalk:
Since our birth in 1986, we have been one of the brands that launched and built the action sports community. We are fueled by passion and progression, driven by people pushing innovation, supporting the scene, and taking risks.
