Sugar Cayne
DBlocks and SE Bikes continue to make waves in the bicycle industry by increasing not only the awareness of BMX bikes but by getting legions of kids back on bikes! The’re impact and movement is so huge that the Wall Street Journal has taken notice and feature them in an article. That’s a huge look for SE Bikes, DBlocks the wheelie movement and BMX!
In The article we learned some interesting data and info that touches on the subject of many Facebook debates about the industry. Below are a few of the things that stuck out to us:
“The number of BMX bikes sold at U.S. bike shops rose 25% in 2016 from the previous year, the biggest jump of any category, according to the Bicycle Product Suppliers Association and NPD Group.” ~Wall Street Journal
“The nation’s 3 million BMX riders are a fraction of the 50 million who rode any kind of bike last year, but their ranks surged 43% from 2013 to 2016. That’s compared with a 1% rise in mountain biking and a 6% drop in traditional road cycling, according to the Sports & Fitness Industry Association.”
This last one is really surprising since video games are believed to be one of the top reasons why kids don’t ride anymore.
“I used to be an inside boy,” said 11-year-old Jaidon Rodriguez. He saw wheelie riders on YouTube and now says he rides so much that he’s given away his video game console. He pedals to the bike shop to meet up with others and says he likes that “everybody gets together, has fun and just rides.”
This is all good news and we can’t wait to see how things progress this year!
Check out the whole Wall Street Journal article HERE
