Sugar Cayne
BMX and MTB Legend Toby Henderson has stepped down from his role as President/CEO of Box Components to focus more on his new brand Syndyt. Toby has the whole industry buzzing about the Syndyt brand which will not only manufacture high end BMX race bikes but also MX inspired e-BMX bikes! Toby is a master at brand building so we’re excited to see where he does with Syndyt!!
Press Release:
“Fullerton, CA, June 15th, 2024 – I’m excited to share some significant news about
my career and future endeavors. Effective June 1st, 2024, I transitioned from my
role as Founder and President of Box Components, a subsidiary of The Cycle
Group, to focus on my new venture, SYNDYT, LLC, a pioneering BMX race bicycle
brand. While I will continue to support Box Components as a Senior Advisor, Ken
Anderson, our long-time VP, will take over as the new CEO.
This change allows me to dedicate my time and energy to advancing the cycling
industry through SYNDYT, LLC. At SYNDYT, our aim is to push the boundaries of
BMX racing technology, delivering unparalleled performance to riders everywhere.
This new project reflects my passion for innovation and commitment to excellence.
I believe that SYNDYT will revolutionize the BMX racing scene with cutting-edge
technology and superior design, enhancing the riding experience for both
enthusiasts and professionals alike.
My role as Senior Advisor at Box Components will enable me to continue
contributing to the company’s success while exploring new opportunities for
innovation with SYNDYT. I am eager to bring fresh ideas and perspectives to the
BMX market, drawing on my extensive experience in the industry. With Ken
Anderson stepping in as the new CEO of Box Components, I am confident that the
company is in capable hands. Ken’s leadership, vision, and dedication to
excellence align perfectly with our core values, and I look forward to witnessing the
continued growth and achievements of Box under his guidance.
Throughout my career, I have dedicated myself to advancing the cycling industry. I
have founded and sold numerous successful brands such as THE, Sinz, Intense
BMX, ITS Tyres, and Speedco, to name a few. As the Founder of Box Components,
I have been instrumental in pioneering innovative cycling components and fostering
a culture of excellence. My new venture, SYNDYT, represents the next chapter in
my commitment to advancing BMX racing technology. I am passionate about
pushing the limits of what is possible in BMX racing, and I am excited to bring new
innovations to riders around the world.“
~Toby Henderson
For more information about SYNDYT, visit www.syndyt.com.
