Sugar Cayne
LeBron James has been very out spoken about his love for cycling as a way to stay physically and mentally fit. In mid-2022, he even invested in Canyon Bicycles, and now they are launching the “Find Your Freedom” initiative with an elite roster of Canyon Athletes.
LeBron James is more than just a basketball icon; he’s an avid cyclist with a long standing connection to bicycles, spanning from childhood until today. LeBron sees cycling as a way to embrace a sense of liberation and empowerment. It’s power to overcome barriers—whether social or geographical—and to wander and wonder. Together with Canyon, LeBron James shows how to Find Your Freedom on two wheels.
~Canyon Bicycles
“Riding a bike has always been a big part of my life. When I was growing up, it was how I got around – from riding with friends across the city to getting to practice and wherever I needed to be. It gave me the freedom to not only get to places, but to access things that otherwise would have been out of reach. Even now, riding a bike makes me feel like a kid again. There’s nothing like feeling the air on your face and that freedom to just ride.” – LeBron James
“I know how much a bike meant to me when I was a kid and how it opened doors and got me places, I couldn’t otherwise go, so it’s always been a staple of our program to provide bikes to our I PROMISE students as they join the program,” says James. “It’s not only a reward for their hard work, but it also allows them to get outside, experience their community, and make memories with their friends and family in a different way.” – LeBron James
As part of this partnership, Canyon will be donating its Grand Canyon Young Heroes bikes to this year’s class of I PROMISE students at the completion of the academic year in support of the Foundation’s earned, not given philosophy.
Now if we can just get canyon to start making BMX bikes and even sponsored a BMX team. That would be awesome!!
