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Sugar Cayne wrote a new post
4 Comments-
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That’s wild. I feel like there just aren’t enough people riding bikes for these big umbrella companies to sustain their bottom line with all of their sponsorships. I think it’s probably reached a breaking point and now they are restructuring their business model at least when it comes to advertising. My thinking is that the internet has completely flipped the way products are sold in that , it used to be based on a riders skill and ability to win contests but now (and maybe I’m wrong hahaha) but it sure seems like a person who’s really popular on a social media platform can somehow sell more of something they know nothing about…… well at least that’s what I think these companies are thinking. And if that’s true, I would like to say , L A M E‼️. It weirds me out , how impressionable people are.
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I think A Lot of it has to do with all the talk of the tariffs coming. Companies that manufacture overseas are gonna have to lighten the load if they want to turn a profit in the next few years. And any brand that’s owned by a publicly traded company will be victims to the Shareholders bottom line.
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About Me
Raphael xavier
Artist
Originally from Wilmington, Delaware Raph has made Philadelphia The his place of craft. He began rapping shortly after hearing Rakim’s 'My Melody' in 1986 and was pulled into the tone of the track. He and his brother, Pa Kid started a rap group called the Sons of Sam and made underground noise with the single, “Ooohh He Got an Afro”. Since then, Xav has been crafting songs consistently releasing material. His latest project was released in 2021 under Street Symphony Records entitled, The Black Duke. in 2022 HHV Records and 90’s Tapes put out the original 1993 S.O.S. album with bonus tracks as part of the 30th anniversary of the groups first record. Raph also has a love for BMX bikes. Flatland riding, BMX racing and just riding big BMX bikes is also his thing. His movie, Swerve·Eli was shot in 2021 and played the festival circuit in 2024, winning several best short and best actor awards. You can follow him on IG and FB @therealraphaelxavier.
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Where theres a wheel, theres a way!
Raphael Xavier
Project
Swerve ·Eli movie
After a major pandemic leaves a talented artist out of work, Van Xander reaches out to Remo, a former street friend for some fast cash. But Remo has something else in mind. He wants Van mentor a troubled kid trying to fit in the BMX wheelie culture of Philadelphia. An artist tries to figure it out. A kid trying to fit in.
Where there's a wheel, there's a way!
WORD!!!